Domain-to-Hosting Conversion Rates
- Domain registrars offering hosting: 15-35% of domain customers also purchase hosting
- Pure domain registrars: 5-15% conversion when they add hosting services
- Hosting companies selling domains: 60-80% of hosting customers also buy domains
Factors Affecting Conversion
Customer type:
- Individual bloggers/small businesses: Higher conversion (40-60%)
- Domain investors/speculators: Very low conversion (2-10%)
- Large enterprises: Often have existing hosting arrangements (10-20%)