Impressive Hosting

What are the core tenants of great WordPress hosting?

Impressive Hosting is a podcast that explores the world of great WordPress hosting, from performance and security to scalability and user experience.

Hosted by Jesse Friedman of WP Cloud, each episode features in-depth conversations with industry experts, developers, and hosting professionals who share insights, best practices, and real-world challenges.

Hosted by Jesse Friedman
Head of WP Cloud

  • What Should Hosting Companies Do to Reduce Customer Churn? (with Andrew Palmer)

    What Should Hosting Companies Do to Reduce Customer Churn? (with Andrew Palmer)

    WordPress onboarding is still too hard, and Andrew Palmer thinks hosts can fix it. He and Jesse explore why hosting companies should compete on the WordPress experience instead of increasing stats like PHP workers and CPUs. The two also discuss AI site builders, easier domain connections, and serving customers better.

  • How Does Website Accessibility Impact Your Bottom Line? (with Anne-Mieke Bovelett)

    Selling a website without accessibility is like selling a car without wheels. Jesse Friedman and Anne-Mieke Bovelett break down why accessibility is digital hygiene, not an add-on. They connect accessibility to AI citations, search rankings, and the customers who silently walk away.

  • Why Are Design Engineers the Future of Product Development? (with Sanja Grbic)

    Why Are Design Engineers the Future of Product Development? (with Sanja Grbic)

    What if support wasn’t about resolving tickets fast, but about having a good conversation? Jesse and Sanja Grbic rethink hosting support through async, mobile-first messaging. They also explore how AI is reshaping design and engineering roles across the industry.

  • What Makes a Great User Experience in WordPress Hosting? (with Sanja Grbic)

    What Makes a Great User Experience in WordPress Hosting? (with Sanja Grbic)

    Sanja Grbic from Automattic joins Jesse to talk about designing for the user, not for scale. They cover design systems, white-label panels, and why WP Cloud partners can build entire panels in days using AI. It’s a smart look at product design across the WordPress ecosystem.

  • How Is AI Changing the Security Arms Race? (with Aaron Campbell)

    How Is AI Changing the Security Arms Race? (with Aaron Campbell)

    AI has changed the security arms race. Jesse Friedman and Aaron Campbell of Monarx explain how bad actors now exploit vulnerabilities faster than ever. They also break down why layered protection and runtime monitoring are the best defense. With Monarx blocking 8.7 trillion attacks in the last year alone, Aaron explains how hosts can respond.

  • How Can Hosts Communicate Security Risks Without Creating Fear? (with Aaron Campbell)

    How Can Hosts Communicate Security Risks Without Creating Fear? (with Aaron Campbell)

    Where does a host’s security responsibility end and the site owner’s begin? Jesse Friedman and Aaron Campbell of Monarx tackle that question head-on. They explore why security should be a beneficial add-on, not just baseline infrastructure, and how hosts can raise customer awareness without using fear.

  • What Makes WordCamp US Worth Attending? (with the WordCamp US Team)

    What Makes WordCamp US Worth Attending? (with the WordCamp US Team)

    This episode is a practical guide to getting the most out of WordCamp US in Phoenix. Jesse Friedman sits down with organizers Megan Marcel, Caroline Harrison, and Carol Stambaugh to talk through the schedule, the sponsor hall, and the many ways attendees can connect with one another. The organizers explain how stopping by sponsor booths…

  • What Does It Actually Take to Pull Off WordCamp US? (with the WordCamp US Team)

    What Does It Actually Take to Pull Off WordCamp US? (with the WordCamp US Team)

    Phoenix in August? Don’t sweat it. Jesse talks with WordCamp US organizers Caroline Harrison, Megan Marcel, and Carol Stambaugh about what goes into building one of the best events in WordPress. They cover ticket pricing, volunteers, and why a $100 ticket delivers so much value.

  • What’s Driving the Agency Delivery Problem in WordPress? (with Vito Peleg)

    What’s Driving the Agency Delivery Problem in WordPress? (with Vito Peleg)

    Three-quarters of agencies say they’ve already lost work to AI. Jesse sits down with Vito Peleg of Atarim to talk about what that means and how agencies can respond. They cover the delivery problem, automated reviews, and why bringing that work in-house matters now.

  • Can AI Help Us Bring Back the Fun, Weird Web?

    Can AI Help Us Bring Back the Fun, Weird Web?

    Could the future of the web look like Microsoft Bob and cable access television? Jesse and Nick Hamze dream up weird, wonderful ways AI and RSS might let visitors shape their own web experience. This episode is about keeping the internet fun, personal, and a little bit (or very) strange.

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We’d love to hear from you! Want to share your own hosting experiences, insights, or questions? Or maybe you’d like to appear on the show? Drop us a message! We might feature your contribution in an upcoming episode.

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