Impressive Hosting

What are the core tenants of great WordPress hosting?

Impressive Hosting is a podcast that explores the world of great WordPress hosting, from performance and security to scalability and user experience.

Hosted by Jesse Friedman of WP Cloud, each episode features in-depth conversations with industry experts, developers, and hosting professionals who share insights, best practices, and real-world challenges.

Hosted by Jesse Friedman
Head of WP Cloud

  • How Can AI Improve WordPress Hosting Support?

    How Can AI Improve WordPress Hosting Support?

    Jesse Friedman continues his conversation with Konrad Keck about AI in hosting support. They discuss how Conrad.ai enhances support teams rather than replacing them, why forcing customers through AI chatbots creates frustration, and how hosting companies should measure success by customer time saved instead of just cost reduction. They also explore Web Hosting Today and…

  • Can Agencies Expand Into WordPress Hosting?

    Can Agencies Expand Into WordPress Hosting?

    Agencies are already doing the work of hosting companies. They just aren’t getting paid for it. Discover how WordPress professionals can transform their existing workflows into recurring revenue streams.

  • Why Do Agencies Need More Than Just Good Hosting?

    Why Do Agencies Need More Than Just Good Hosting?

    Jesse Friedman talks with Jeffrey Golenski from Automattic for Agencies about product management, innovation, and the future of WordPress hosting. They discuss unplugging from technology, customer feedback versus competitor watching, light-switch features, and how AI tools are empowering designers to expand into full-service agency work without devaluing their expertise.

  • How Should WordPress HostsPartner with Agencies?

    How Should WordPress HostsPartner with Agencies?

    Jesse talks with Jeffrey Golenski, Product Manager for Automattic’s Agency Program, about what agencies really need from hosting providers. They explore support expectations, flexible billing models, and how hosting companies can help agencies compete against platforms like Shopify. Jeff shares insights from working with agencies of all sizes across global markets.

  • How Should Hosting Companies Handle WordPress Performance at Scale?

    How Should Hosting Companies Handle WordPress Performance at Scale?

    Jesse Friedman continues his conversation with Wes Tatters from Rapyd Cloud, exploring performance benchmarking through Orderly Apes, why successful sites need white-glove service expectations, and how WordPress hosts defend against SaaS platform migration. They discuss WordPress scalability challenges, the importance of contributing to WordPress core, and why data ownership makes WordPress superior to closed platforms.

  • How Can Hosting Companies Cultivate Community and Learning Sites on WordPress?

    How Can Hosting Companies Cultivate Community and Learning Sites on WordPress?

    Jesse Friedman speaks with Wes Tatters, Managing Director of Rapyd Cloud, about WordPress hosting for high-concurrency sites like BuddyBoss communities and LearnDash courses. They discuss why traditional page caching fails for dynamic sites, how data privacy drives WordPress community platforms, and why security should be foundational rather than an afterthought in managed hosting.

  • What Should WordPress Hosts Know About Agencies and Partnerships?

    What Should WordPress Hosts Know About Agencies and Partnerships?

    Jesse Friedman continues his conversation with Brad Williams from WebDevStudios, exploring how hosting companies should adapt to agency workflows, the value of diversifying hosting partnerships, and WebDevStudios’ innovative approach to migrating legacy WordPress sites to the block editor. They discuss why WordPress needs better enterprise marketing and how hosts can help promote modern WordPress features.

  • Why Are Relationships a Core Tenet of Great Agency Hosting Partnerships?

    Why Are Relationships a Core Tenet of Great Agency Hosting Partnerships?

    Jesse Friedman speaks with Brad Williams, co-founder of WebDevStudios, about the critical partnership between WordPress agencies and hosting companies. They discuss why relationships matter more than vendor transactions, the “triangle dynamic” between agencies, hosts, and clients, and what managed WordPress hosting means from an agency perspective. Brad shares practical strategies for building partnerships that help…

  • How Can WordPress Hosting Bring Back the Spirit of the Early Web?

    How Can WordPress Hosting Bring Back the Spirit of the Early Web?

    Jesse talks with web standards pioneer Jeffrey Zeldman about surviving the browser wars, empathetic design versus data extraction, and why hosting companies should focus on customer success over conversion optimization. They explore how WordPress can restore individual expression to a web increasingly dominated by sterile, algorithmic platforms.

  • Open Source Projects We Support

    Open Source Projects We Support

    At the end of every Impressive Hosting episode, we ask listeners to join us in supporting open source projects. Whether it’s code, community, or cash, you can make a difference.

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