Impressive Hosting

What are the core tenants of great WordPress hosting?

Impressive Hosting is a podcast that explores the world of great WordPress hosting, from performance and security to scalability and user experience.

Hosted by Jesse Friedman of WP Cloud, each episode features in-depth conversations with industry experts, developers, and hosting professionals who share insights, best practices, and real-world challenges.

Hosted by Jesse Friedman
Head of WP Cloud

  • How Should WordPress Hosts Evolve to Support DIY Success?

    How Should WordPress Hosts Evolve to Support DIY Success?

    Jesse Friedman and Jamie Marsland explore why 70% of WordPress users are DIYers, yet hosting companies focus on agencies. They discuss strategies for supporting DIY success, leveraging educational content, and avoiding the race-to-the-bottom pricing that hurts the entire ecosystem.

  • How Can Hosting Companies Better Support WordPress Learning?

    How Can Hosting Companies Better Support WordPress Learning?

    In this episode of Impressive Hosting, Jesse Friedman sits down with Jamie Marsland, head of WordPress YouTube at Automattic, to explore the evolution of WordPress education and hosting. With over 12 years of experience training 5,000+ people on WordPress, Marsland shares insights from his journey from in-person training to building a successful YouTube channel. They…

  • Why Do Great WordPress Hosting Companies Need Great Developer Relations?

    Why Do Great WordPress Hosting Companies Need Great Developer Relations?

    Jesse Friedman talks with Chris Reynolds from Pantheon, and together they explore the evolving role of developer relations in WordPress hosting. From organizational structure challenges to community contribution responsibilities, the two discuss how DevRel teams bridge customer needs with product development while giving back to the WordPress ecosystem beyond code commits.

  • Why is Empathy Crucial to Great WordPress Hosting and Development?

    Why is Empathy Crucial to Great WordPress Hosting and Development?

    Jesse interviews Chris Reynolds, developer advocate at Pantheon, exploring how empathetic development and technical support experience shape enterprise WordPress hosting. They discuss developer relations as “customer zero,” innovative content publishing solutions, and how understanding actual customer challenges drives better platform development and user experiences.

  • How Should WordPress Professionals Make and Own Their Content?

    How Should WordPress Professionals Make and Own Their Content?

    Jesse continues his conversation with Gravity Form’s Matt Medeiros, exploring podcast hosting, content ownership, and RSS feeds. Jesse and Matt discuss how WordPress agencies can leverage content strategies, navigate the risks of platform dependence, and why open-source publishing provides critical independence for businesses.

  • What Do Effective Partnerships Look Like in the WordPress Hosting Community?

    What Do Effective Partnerships Look Like in the WordPress Hosting Community?

    In this episode of Impressive Hosting, Jesse Friedman talks with Matt Medeiros from Gravity Forms about defining community in WordPress hosting. They explore what “WordPress community” really means, different ways to contribute beyond code, and why hosting companies need deeper agency partnerships that focus on mutual success rather than just reselling infrastructure.

  • What’s Next for WordPress Hosting as AI Reshapes SEO?

    What’s Next for WordPress Hosting as AI Reshapes SEO?

    In this episode of Impressive Hosting, Jesse Friedman continues his conversation with SEO expert Joe Hall about essential WordPress hosting tools, customer support quality, and how AI is reshaping SEO. They explore bundled plugins like Yoast, the importance of knowledgeable hosting support, AI Overviews’ impact on search traffic, and technical considerations for AI crawling.

  • How Do Great Hosts Make WordPress SEO Better?

    How Do Great Hosts Make WordPress SEO Better?

    In this episode of Impressive Hosting, Jesse Friedman interviews SEO expert Joe Hall about WordPress hosting and technical SEO. They discuss WordPress’s built-in SEO advantages, Core Web Vitals performance metrics, the importance of caching and CDNs, and why custom CMSs often create more problems than they solve for search optimization.

  • What Does Responsible WordPress Security Look Like?

    What Does Responsible WordPress Security Look Like?

    Jesse Friedman continues his conversation with Oliver Sild from Patchstack about what responsible WordPress security looks like for hosting companies. They dive deep into the often-misunderstood concept of “managed security,” exploring the critical difference between managed hosting and managed WordPress hosting. Oliver outlines three essential security layers every host should provide: network-level protection (DDoS, DNS…

  • Who’s Really Responsible for WordPress Security: Hosts or Customers?

    Who’s Really Responsible for WordPress Security: Hosts or Customers?

    Jesse Friedman interviews Oliver Sild, founder and CEO of Patchstack, about one of WordPress hosting’s most confusing issues: who’s responsible for security? Oliver explains how hosting companies often market themselves as “secure” while only controlling infrastructure-level security, leaving customers with a false sense of protection when their sites get hacked due to outdated plugins or…

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