Impressive Hosting

What are the core tenants of great WordPress hosting?

Impressive Hosting is a podcast that explores the world of great WordPress hosting, from performance and security to scalability and user experience.

Hosted by Jesse Friedman of WP Cloud, each episode features in-depth conversations with industry experts, developers, and hosting professionals who share insights, best practices, and real-world challenges.

Hosted by Jesse Friedman
Head of WP Cloud

  • What Makes Performance the Foundation of Exceptional Hosting?

    What Makes Performance the Foundation of Exceptional Hosting?

    Jesse Friedman interviews Christos Paloukas from Pressidium about WordPress performance optimization and load testing. They discuss mobile performance challenges, Core Web Vitals, and how slow sites directly impact sales and SEO rankings. Christos explains testing methodologies, customer expectations, and why two-thirds of global users lack access to high-speed networks.

  • How Can Performance Excellence Drive Managed Hosting Success?

    How Can Performance Excellence Drive Managed Hosting Success?

    Jesse Friedman interviews Christos Paloukas from Pressidium about WordPress performance optimization and load testing. They discuss mobile performance challenges, Core Web Vitals, and how slow sites directly impact sales and SEO rankings. Christos explains testing methodologies, customer expectations, and why two-thirds of global users lack access to high-speed networks.

  • How Do You Turn HostingCustomer Frustrations Into Delight?

    How Do You Turn HostingCustomer Frustrations Into Delight?

    Jesse Friedman continues his conversation with Aaron Campbell from hosting.com about transforming customer frustrations into delight. They explore building trust through transparent status pages, improving support communication with clear wait times, and aligning internal KPIs with actual customer success rather than efficiency metrics that game the system.

  • How Do You Build Trust in WordPress Hosting?

    How Do You Build Trust in WordPress Hosting?

    Jesse Friedman interviews Aaron Campbell about hosting.com’s recent rebrand from A2 Hosting and building trust through empathetic design. They discuss serving different customer segments, transitioning from infrastructure to product companies, and the importance of business vulnerability when problems occur. Campbell emphasizes hosting companies’ responsibility to provide experiences that help WordPress users succeed.

  • How Can You Sell Hosting Without Using Fear Tactics?

    How Can You Sell Hosting Without Using Fear Tactics?

    Jesse Friedman continues his conversation with Ivan Pjano and Dale Obradović from Ivapix about building premium WordPress hosting without competing solely on price. They discuss automated real-time failover, custom panel design focused on user experience, and how listening to customer feedback helps small hosting companies deliver enterprise-level features while maintaining quality over quantity.

  • How Does Ivapix Create Premium Hosting Without Racing to the Bottom?

    How Does Ivapix Create Premium Hosting Without Racing to the Bottom?

    Jesse Friedman continues his conversation with Ivan Pjano and Dale Obradović from Ivapix about building premium WordPress hosting without competing solely on price. They discuss automated real-time failover, custom panel design focused on user experience, and how listening to customer feedback helps small hosting companies deliver enterprise-level features while maintaining quality over quantity.

  • What Happens in WordPress Hosting When Customers Choose What They Need?

    What Happens in WordPress Hosting When Customers Choose What They Need?

    Jesse Friedman interviews Ivan Pjano and Dale Obradović from Ivapix about their custom WordPress hosting dashboard built on WP Cloud. They discuss flexible pay-per-site pricing, eliminating rigid hosting packages, and creating simplified panels focused solely on WordPress instead of bloated universal control panels that overwhelm users with unnecessary features.

  • What Role Should AI Play in Great WordPress Hosting?

    What Role Should AI Play in Great WordPress Hosting?

    Jesse Friedman continues his conversation with Krys Lambiase, Senior Director of Product Marketing at Bluehost. They explore AI’s role in WordPress hosting, solving the “blank canvas problem,” balancing automation with creativity, and product marketing challenges. Krys shares insights on what features should be free versus premium, and both reminisce about the “weird internet” – and…

  • How Can Excellent Product Marketing Make WordPress Hosting Better?

    How Can Excellent Product Marketing Make WordPress Hosting Better?

    Jesse Friedman sits down with Krys Lambiase, Senior Director of Product Marketing at Bluehost, to discuss how effective product marketing can transform WordPress hosting. They explore creating personalized experiences that guide users based on their specific goals, avoiding confusing interfaces, and extending onboarding into ongoing customer education and support. Chapters: 00:34 Introduction01:31 Getting Personal(ized) with…

  • How Do We Build a More Collaborative WordPress Economy?

    How Do We Build a More Collaborative WordPress Economy?

    In this episode of Impressive Hosting, Jesse Friedman continues his conversation with Tom Fanelli, CEO of Convesio, exploring how the WordPress ecosystem can become more collaborative. Tom emphasizes that “we truly do sink or swim as a community.” He introduces his concept of “Guildenberg” – a professional guild enabling knowledge-sharing between hosts, agencies, and plugin…

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