WP Cloud host partners can present their hosting service under their own brand, co-market the WP Cloud platform, or combine the two approaches. WP Cloud operates below the partner’s product and API layer, so end users do not need to see WP Cloud branding unless the partner chooses to show it.
White label the service
White labelling keeps the customer relationship, product name, pricing, control panel, documentation, and support experience under the host partner’s brand. It is useful when a partner wants one consistent identity across its services or does not want infrastructure vendors to complicate customer messaging.
Co-market with WP Cloud
Co-marketing lets a partner explain that WP Cloud powers its WordPress hosting infrastructure. Partners can use approved WP Cloud brand assets and may work with the WP Cloud team on case studies, event sponsorships, podcasts, and other joint marketing opportunities.
Use the current assets on WP Cloud logos and coordinate material brand uses with the WP Cloud team.